Brand Identity
Logo design, visual systems, colour and type, brand guidelines. The foundational layer every other design decision is built on.
About
Design studio built on one conviction: visual quality is not optional.
Anna Murt is a graphic design and brand identity studio based in Lyon, France. We work with businesses of every size who believe that how they look is as important as what they do.
What we believe
Design is not decoration. It is the first argument your business makes to every new person who encounters it — before a word is read, before a product is tested, before a price is seen. That argument had better be good.
We work with founders, marketers, and brand teams who understand this. They come to us because the visual identity they have no longer matches the business they have built.
How we work
We take on a small number of projects at a time — deliberately. Not because we cannot handle more, but because work done at speed and at scale is never quite the same as work done with attention.
Every project starts with a conversation, not a contract. We want to understand the business before we commit to shaping how it looks.
What we specialise in
Graphic design in its fullest sense.
Not just screens and logos. The whole visual communication of a brand — from the mark on a business card to the layout of a 60-page brand book to the packaging on a shelf.
Brand Books
Comprehensive documentation that makes the brand sustainable — clear rules, usage examples, and enough context that anyone can apply it correctly.
Packaging & Print
Physical design for products, merchandise, and printed collateral. Print-ready files and production management when needed.
Digital & Social
Visual content systems for digital surfaces — templates, banners, presentations, and newsletters that stay on-brand without constant supervision.
UX/UI & Web Concept
Visual design for landing pages, websites, and applications. Developer-ready Figma files with component libraries and interaction notes.
Branding Strategy
Positioning, naming, tone of voice, and competitive differentiation — the thinking before the drawing that determines whether the drawing works.